Platinum Qualities

Platinum is Pure, Rare, and Eternal – Discover the qualities that make this most precious of metals so special.


Platinum jewelry is usually 90-95% pure, which means you get more of what you are paying for. A naturally white metal, platinum maximizes the brilliance of your diamond. And because platinum is naturally hypoallergenic, it is ideal for those with sensitive skin.


Platinum nugget


Platinum is 30 times more rare than gold, which means you will be getting or giving something exceptional that not everyone can possess.


The platinum rings you give and receive on your wedding day will be the same rings you’ll be wearing on your 50th wedding anniversary. Why? Because platinum loses little metal to everyday wear. Platinum also provides a very secure setting for diamonds, which means more peace of mind. And, platinum is incredibly dense — at least 60% heavier than other precious metals — which means it doesn’t just look great, it feels great, too!

Celebrate your engagement, eternal commitment of marriage and life’s special occasions with jewelry set in platinum.

Click the links to the right to learn more.

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