Caring For Platinum

Ensure your precious platinum pieces remain in perfect condition with these tips on jewelry storage, cleaning and maintenance. Store pieces separately in a jewelry box or chamois bag so they don’t get scratched by other items of jewelry. Clean platinum … Continue reading

Platinum. The Choice For All Three Rings Your love has just gone platinum. What better way to express your love than with the ultimate precious metal – platinum. Two people, three platinum rings. Select the pure, rare and eternal qualities … Continue reading

Diamonds Prefer Platinum

Prized for their beauty, diamonds are the most popular choice for an engagement ring. And platinum is a diamond’s best friend. Platinum contains no yellow color hue or alloys to tinge a diamond’s brilliance, and platinum’s natural white luster is … Continue reading

Platinum Qualities

Platinum is Pure, Rare, and Eternal – Discover the qualities that make this most precious of metals so special. Pure Platinum jewelry is usually 90-95% pure, which means you get more of what you are paying for. A naturally white … Continue reading